Save 15%! - Egg Baby: Big Style, Small Price

To celebrate the launch of the Purl Mama blog, we are happy to announce an exclusive offer for our readers - a massive 15% off Egg by Susan Lazar's gorgeous winter collection. Big on style, with luxurious fabrics and divine detailing, it's now small on price. Choose from cosy faux shearling booties, cuddly blankets and matching layette gowns or supersoft hoodies and leggings - all with Egg Baby's signature chic styling.

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Purl's Picks - Eco Chic

The buzz word on everyone's lips these days, here are the Purl Mama team's pick of the best in eco-chic for newborns: Parade Organic Newborn Kimono Gown, $26. As sweet as it is practical, this gorgeous gown from Canadian designers Parade Organic is made from the softest organic cotton and the side ties make diaper changes a breeze.

Nature Baby Sleeping Gown, $28. Snuggly soft with sweet fold-over cuffs to keep hands warm and prevent scratching and a drawstring tie at the bottom to keep tiny feet cozy. Made in New Zealand by Nature Baby.

Kate Quinn Organics Infant Sacque, $30. The best-selling essential from hip US designer Kate Quinn. Choose from a range of funky colors with contrast trims. Elasticated bottom for warmth.

Where the Wild Things Are

Release your child's animal instincts with Wallpaper Wildlife wall graphics. Created by Dutch designer Inke Heiland, the animals are all hand-crafted from vintage and reprinted wallpaper from the 60s and 70s. Choose from an almost life-size lion, elephant, monkey, crocodile or giraffe silhouette or mix and match to create your own menagerie. But be quick - each wallpaper is limited. From around $90.

Rock-a-bye Baby

Ah, sleep - that now elusive time new mamas once took for granted. The Miyo Baby Hammock may just help baby (and mama) get a good nights sleep. With it's cocoon-like shape and gentle swaying motion, it may help your baby sleep - well, just like a baby! It's made from 100% cotton and can be hung from the ceiling or from a custom designed hammock stand. It retails for NZ $179 (mattress included) and comes in sand or white. Contact The Baby Hammock Company for international stockists.

Bags of Style

Mr B's new stroller-shoulder bag is seriously cool and best of all, it's as functional as it is stylish. Made of durable nylon in a range of funky color combinations, pull-out shoulder straps allow it to clip to virtually any stroller while a unique clip-in shoulder strap converts it into a hobo-style shoulder bag in seconds.

It's been designed by New York artist Toland Grinnell who knows a thing or two about great bags - he designed a successful range of luxury women's handbags before launching the Mr B family range. That experience shines through - the Mr B diaper bags are definitely a step above the rest. Available online at Purl Mama & Baby from $50.

High Style

Keep your modern tot well seated with the delectable HiLo chair. Designed in Canada by Age Design it's the latest interpretation of a baby essential and with its sleek molded plastic chair and cherry-wood legs it has the 'intelligent design meets contemporary styling' thing down perfectly. Best of all it's dual-height and can be flipped into a toddler seat for kids up to 6 years. Choose from delicious shades of raspberry, carrot, asparagus or portobello. The only problem is the HiLo's good looks may make you realise your kitchen really does need that makeover! Buy online in Canada from BabyGuru for $425 or check Age Design's website for your nearest stockist.

Prints that Pop

With a delightful range of bibs, burp cloths, onesies and bedding, Quilt Baby's designer Jesseca Bellemare is fast building a well deserved reputation for style savvy print choices paired with great design. Our pick for a quick pop of colour? The Quilt and Pillow Sets. Equal parts retro and modern, they will add just the right amount of whimsy and sophistication to a nursery. Best of all they're reversible - double the delight! The only hard part is deciding which one to choose - Morning Glory with Cherry Dots or Bird on the Branch with (the aptly named) Orange Burst. Or perhaps, the Pink Dots ....

Available online at Purl Mama & Baby for $75.

Think Outside the Jar

If you want to make delicious and healthy baby food but you're short on inspiration, look no further than the Organic Baby & Toddler Foods book by Amanda Grant. Packed full of simple, no-fuss (and fast) meal ideas as well as tips and menu planners, it will take you from the first purees to finger foods for fussy toddlers. It's also likely to make you feel very virtuous - which can only be a good thing! Available from Amazon.

Flower Power

Ah spring! It may be some way off yet but banish the winter blues by checking out the covetable spring/summer range from Fragile Maternity, the uber-stylish Australian maternity brand known for their contemporary, practical designs. But be quick - it's selling out fast!

The Perfect Present

Looking for the perfect present? Take the guess work out of giving with a Purl Mama & Baby e-gift card. Delivered instantly by e-mail it's the perfect solution when you just can't decide on a gift or when you're short on time. They're fast, fabulous and guaranteed to make mama smile!

Dottilicious

Quirky UK label Brights and Stripes, known for their signature baby clothes in (what else?) bright stripes have just gone dotty with their spring 08 range of gorgeous baby grows. And with four different color ways to choose from (pink, purple, orange and brown) and matching baby blankets also available, the future is definitely looking bright! From £17.99.

Go Baby

Worried about recent reports of plastics used in baby bottles containing potentially harmful bisphenol-A? So were Babylife. The result is the wee.go, their modern take on traditional glass baby bottles. The twist? A sleek design and a funky silicone sleeve that protects the bottle from breaking and helps with grip (for both big and little hands!). The bottle ring and cap are also polycarbonate free and the nipple is latex free and non-toxic. So that's one less thing for mama to worry about!

Choose from pink, raspberry, orange, yellow, sky and ocean. Available for $18 from Babylife's online store.

She's Crafty

Made from premium 100% Dutch wool felt and lovingly hand stitched by a craftaholic Mom, Maya Papaya's gorgeous hair clips are perfect for baby soft hair. Secured to 1.25 inch snap clips, they're designed to stay put, even in fine hair. And for newborns or babies with just a wisp of hair, check out the tiny Itty Bitty clips - because it's never too soon to accessorise! Available from Purl Mama & Baby.

Welcome

We did it! We're very excited to welcome you to the new Purl Mama & Baby online boutique and our new Purl Mama blog.

We'll keep style savvy mamas like you up to date with the latest must-have clothes, toys, gear and much more. Whether we stock it or simply think its noteworthy, this is where you'll get the lowdown.

Check back often for special (and secret!) deals exclusively for Purl Mama blog readers (and if you're keen on being in the know for extra offers, sign up for the Purl Mama & Baby monthly newsletter on our homepage).

Enjoy!